Everyone agrees that product information and knowledge are key to any sales presentation. With that in mind, AGS Laboratories has posted its marketing collateral on agslab.com so clients can download the information they need to help their sales process.

Clients can view the material online, and then contact the Lab to request copies of selected brochures. The information is also especially useful for those times when a client needs quick access to the AGS Laboratories’ material.

The lab is also offering one customizable piece for clients who wish to expand their own stock of marketing literature. A “tri-fold” brochure targeting consumers has a designated space on the back cover where a client can place their contact information and logo, and send it to their local printer, creating their own co-branded marketing piece.

“We believe in offering value-added services whenever possible,” says Peter Yantzer, Executive Director of AGS Laboratories. “At the same time, we want to provide as much information as possible to our clients so that they have the tools they need to aid in their sales process.”

Since the announcement of the new AGS Cut Grading system in September 2004, AGS Labs has been inundated with requests for a variety of information, from educational to marketing literature. “In the past, we’ve concentrated on educating clients about the Cut Grading System, now we want to help them use that knowledge to sell more diamonds.”

In addition to the current literature available, the Lab plans to add to its library by creating more collateral focusing on the new Cut Grade, and on other products such as the Diamond QualityTM Report, which offers a grading analysis of Color, Clarity and Carat Weight, as well as information on proportions, polish and symmetry.

While no timeline is established for the release of this new material, visit agslab.com to view the current literature. Updates will be posted on the site informing clients of any new materials release.

For more information regarding AGS Laboratories’ services, please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , or call 702.233.6120.