Like people, every diamond is individual and unique. One way diamonds are different from each other, is the minute traces of crystals that may get trapped during the crystallization phase of a diamonds growth. These minute crystals are called inclusions.

The last but not least is Carat Weight. A diamond's weight is the easiest characteristics to measure, and from the beginning it has been used to determine the value of a diamond.

The cut and polish of a diamond is the most important of the 4c's. When a diamond is cut with precision and a focus on correct facet placement, it will maximize the diamonds brilliance, scintillation and fire.

(NAPSI)-It's one of the ironies of love and marriage: Whether for romantic or other reasons, the onus for buying the rings often falls on the very person who knows the least about jewelry-the groom-to-be.

So maybe the best piece of advice for any male out there is this: Pretend you're shopping for a new car and do as much homework as you would before entering the showroom. Read on for some other useful tips:

(NAPSI)-If a diamond is forever, how long should it take to shop for one? If you're like most men, it takes more than a month.

Statistics show that 59 percent of men who plan to buy a diamond as a holiday gift for their significant other decide to do so before Thanksgiving. But that doesn't mean choosing a diamond needs to be hard. Try these tips

(NAPSI)-Falling in love is the easy part. Then you want to ask her to marry you, and, in order to make the moment flawless, you need to have the perfect engagement ring. Following some simple steps can help make your shopping experience a delightful one. Here are four things to keep in mind when searching for the ring of her dreams:

SYDNEY (AFP) - Scientists have discovered what they believe are the world's oldest diamonds beneath the Australian outback in a surprise find that could force a rethink about how the Earth formed.

The diamonds are believed to date back more than four billion years, making them almost as old as the 4.5 billion year old planet, according a report from Australian and German researchers in the scientific journal Nature. "We're still stunned, it was the last thing we expected to find," geologist Alexander Nemchin from Western Australia's Curtin University of Technology told AFP.